marketing

Questionable Promotion/Advocacy

I recently received an ALA Store catalog in the mail and was happily flipping through the pages, considering whether or not I should order my own supply of Love My Library buttons, when I stumbled across this t-shirt: It has pictures of endangered animals (a giant panda, a mountain gorilla, a […]

The Suit

Photo credit: Lifehackery A few weeks ago, I signed up to attend McGill’s School of Information Studies’ annual career fair, which was held last week. Over thirty employers were going to be present from all over Quebec and Ontario. As the fair approached, the organizers began to send e-mails about […]

Marketing in the library

One concern that has been mentioned in many of my classes is the lack of marketing about the library. Librarians and libraries perform vital services but many people are unaware of what these services are. This affects all kinds of libraries. One professor, who also worked at a public library, […]