Walking a fine line: You 2.0 vs. well, You

Last winter my colleague Annie wrote about the importance of online self-branding for information professionals.  I couldn’t agree more that personal branding is important for both budding and seasoned professionals.  Not only does it demonstrate a level of competency with social media technologies, but it also demonstrates that you’re connected with the profession and other professionals.  Plus, deciding to count your few free hours blogging and Twittering as professional development is totally awesome.